A Study On The Rise Of Robots In Marketing
Robots are on the move.
The first representatives of the latest invading force are beginning to become apparent in warehouses, hospitals and retail stores and even on the city streets.
It has been said that machines will eventually intake human intelligence thanks to the advancement of the power of computer and rise in data collection. The rise of artificial intelligence (AI) does have that capability to disrupt brands and those working within in a more efficient manner rather the fears that robots will one day wipe away the human race which may be extreme and distant.
So, what do you think? Does that result in marketers jobs are at risk and on the other side, to accept this transformed employed market, a new way of thinking is needed?
Marketing efficiency and the way the industry operates are getting highly affected by programmatic buying and other automated techniques and the time has come to consider how AI and machine learning may affect their roles at all levels.
Last year in December, Bank of England Governor Mark Carney said: “we are in the middle of the technological revolution” that will spoil jobs and livelihood well before new emergence and or coming into action. Based on the research taken, Intelligent agents or AI will destroy 6% of all jobs in the United States that reflects the biggest effect will be realised in transportation, logistics, customer service and consumer services. According to the study by Oxford University, they suggest the top five jobs are at risk of automation which are loan officers, reception, information clerks and paralegals, retail salespeople and taxi drivers and chauffeurs.
There is a dispute that makes a shift towards automation resulting in creating new and distinct jobs rather than destroying the requirement for a human workforce.
Therefore, as technology utilisation increases so do the requirement for experts and professionals on that technology tend to increase. Shortly, for a marketing professional, understanding how and when to use automation tools and managing these will be a bigger part.
Robots- The world of Interactive Marketing
As the name suggests, Interactive Marketing is all about making interactions with your customers. The two-way communication channels are known to be a marketing strategy used in a way that allows consumers to connect directly with the company. This exchange can exist in a person but in the last decade has been increasingly coming into the existence online via email, social media and blogs. Well, we cannot define it as the latest phenomenon, the success of interactive marketing was predicted in late 1995 with people suggesting it as ‘the future of e-commerce and digital advertising’. This can be seen from the fact that only nine per cent of digital advertisements are visualised for about more than a second. This defines most ads are not even opened let alone be noticed. The following reason for such behaviour is the customers don’t like to be told what to buy or advertisements being forced down their throat. They would prefer to explore and expand their options making a clear understanding of what the brand is and the product they have to offer is and also drawing an informed choice later. The marketer with great skills knows this by interactive marketing by establishing a two-way communication channel and then generates related ads and also the marketing messages that hit the floor.
The Bottom Line
With the latest and trending opportunities, robotics and artificial intelligence have opened up a whole new world of possibilities for a marketer that will give him the important edge to outsmart his competition. Marketers reside in a world of cut-throat competition where they will implement and use every edge to beat his competition and whereas robots are your next best bet that you must take into consideration.
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